Product Development


What we do in Product Development?

The Product Development team, also called PD, works with our standard product development, with the mission to create the products that enhance the Retail experience.

We believe in focussing on the solution to problems, ensuring that everything we do is towards making people’s lives better and to increasing our customer’s retail offerings.

How we work?

At Extenda Retail, development work is a constantly evolving practice and requires both deep experience and wide knowledge as well as the ability to learn the new rapidly.  This is why we organise ourselves around a very particular type of matrix organisation:

  • Tribes:  These are large groups of teams that are focussed on one particular business domain.
  • Clans: These are the development teams. Small autonomous groups of 10 people or less that focus on a subdomain, owning and maintaining the products we develop in that business area.
  • Chapters: These are cross tribe & clan teams made up of people with similar roles.  They are designed to increase our cross team cooperation, knowledge sharing and best practice development, preventing the build up of silos and unleveraged excellence.
  • Guilds: These are groups of people who swarm around a particular subject of their interest, with the idea that their discussion and research into that area may pay off into an area for Extenda Retail to move into eventually.

These autonomous development teams (clans) are encouraged to become masters of their domain, becoming the ultimate problem solvers, making software solutions that hit the mark first time and have the customer delighted every time.  But we don’t do it alone; we are part of the end to end solution ideation, creation and implementation team that comprises of many other parts of the organisation.

Which customers?

Our direct customers can be internal, such as Professional Services, or the customer themselves.  This is due to the fact that currently we produce on premise products such as Retail Suite, and Pure Cloud Offerings, such as Click and Collect. But wherever the products reside, several parts of the company work with us to ensure the software is always available and always perfect.

What else?

We are passionate about technology, we are crazy about new ideas and we are obsessed with new ways to solve problems.  These fascinations drive us to learn, change, adopt and push ourselves to the limit.  Wherever you are in the Extenda Retail family, if you love Retail and Software, you have a friend in us!

Sharing Knowledge is our core, Curiosity about what we don’t yet know is our driver, and Trust is how we move fast. 


KNOWLEDGE: We know our products, our customers, our services and our market

CURIOSITY: We want to innovate, know more and understand

TRUST: We see people as able, having good intent and showing accountability

COURAGE: We focus on long term results and quality

Gustav III:s Boulevard 50
169 73 Solna Directions info@extendaretail.com View page


Gamlestadsvägen 2-4
41502 Göteborg Directions View page


Wirgenes vei 19
3157 Barkåker Directions View page


Kyrkgatan 45
83134 Östersund Directions View page

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